Force Friday! A.K.A. Just Take All My Money, Disney!

Get your credit cards ready, America. On Friday, September 4th at 12:00 AM (that’s Thursday night for you math-impaired), Disney and Lucasfilm will release a ton of brand-new merchandise related to the upcoming ‘Star Wars: The Force Awakens’. Unlike the similar event in 1999 prior to the release of ‘The Phantom Menace’, this time it’s not just about toys. Books, games, clothes and even women’s cosmetics are scheduled to hit store shelves when the clock strikes 12.

Most items have been kept secret up until now, but this past week some images of what will be available started to leak online. Here’s just a sample of what we know is coming. (Note: Click on any of the images below for a larger view.)

Star Wars Action Figures

Let’s start first with what most of us are waiting for – the action figures. As you can see in the image above, Hasbro has seemingly stuck with primarily the same size and design as the figures that were released for the prequel trilogy. I remember ‘The Phantom Menace’ figures coming with little audio chips that would play back in a reader (sold separately, of course!). This time around, it looks like each figure comes with part of a toy accessory that can be completely assembled if you buy the other figures in that series (noted by color).

The most interesting thing from the image above is that we’re getting figures of both Darth Vader and Luke Skywalker. But it’s not old-age Luke… it’s young Luke in his Bespin gear from ‘The Empire Strikes Back’, which almost assures us that ‘The Force Awakens’ will be the first ‘Star Wars’ movie with a flashback sequence, and possibly the only one to feature a scene from a previous film.

Also, the image above doesn’t include ALL the figures that are being released, just some of them. We’re almost certain to get characters like Chewbacca, BB-8, Han Solo and others in the first wave of figures to be released on September 4th.

Star Wars Legos

No release of Star Wars toys these days is complete without some new Lego kits. Sure enough, we’re getting a nice selection. I missed out on the original Millennium Falcon that Lego released a few years back (and refuse to pay premium to get one off a third-party seller), so Lego’s new Falcon is my single must-own item from all the new products being released on September 4th. That black X-Wing looks pretty sweet too, don’t you think?

Funko Force Awakens Bobbleheads

I’ve never been a fan of Funko bobbleheads, but as you can see from the awkwardly sized image above, fans of the figures will get a nice selection to choose from, including an Amazon-exclusive First Order Stormtrooper. Although I’m not crazy about these and probably won’t add any to my own collection, I have to confess that I rather like the design of the BB-8 figure and might possibly pick that one up for my desk at work.

Star Wars Aftermath Book

As I noted at the outset, Force Friday isn’t just about toys. Del Rey is releasing a number of tie-in books on the 4th, most of them geared toward young adults. The biggest release is the novel ‘Aftermath’, which promises to reveal what happened in the ‘Star Wars’ universe between the end of ‘Return of the Jedi’ and the beginning of ‘The Force Awakens’. ‘Star Wars’ fans may be interested to hear (if they don’t already know) that Wedge Antilles is the main character in ‘Aftermath’. He’s also NOT part of the ‘Force Awakens’ film. Draw your own conclusions about what that may say about his character’s fate in the novel.

CoverGirl Star Wars Makeup

One of the things I’ll give credit to Disney/Lucasfilm for as the new trilogy is about to launch is that they’re determined to build the female fan base. Not only does it seem like the main character in the new trilogy will be Rey (played by Daisy Ridley), but they’re going out of the way to make sure products are available that appeal to a female audience. The above line of ‘Star Wars’-themed cosmetics from CoverGirl should go great with that Slave Leia costume, ladies. I know – wishful thinking… Seriously though, it’s nice to see that the powers-that-be understand that there’s a strong female fan base when it comes to this franchise.

Of course, what we’ve shown above is only the tip of a very large iceberg of ‘Star Wars’-themed merchandise that’s about to overflow retailers everywhere. As of this writing, Toys R Us, Walmart, Target and the Disney Store (naturally) are all participating in the midnight madness. If you don’t feel like standing in line, you’ll be able to shop and order many of these items starting at midnight via online e-tailers, including the online versions of the retailers listed above.

So, what are YOUR plans for Force Friday, and what must-have items will you buy? Be sure to vote in our poll and leave your comments below!

Where Will You Be on "Force Friday"?

View Results

Loading ... Loading ...


  1. Robert Stokes

    Kylo Renn is pictured there.

    Also note that Luke and Vader don’t say Force Awakened so I doubt there is a flashback.

  2. EM

    Those action figures are also of the same size as the ones made during the era of the original trilogy.

    When the Phantom Menace preview figure of the Battle Droid came out, I was tempted, because (man!) those droids sure looked cool. But I decided my Star Wars collecting habit was about my childhood nostalgia and decided not to indulge myself with prequel figures, no matter how much I might love the new movies. Well…it turned out I didn’t like the prequels. Although I hope I will enjoy the new movies, I plan to continue refraining. That said, the Flametrooper looks boss.

    I may pick up the Luke and Vader. Not at midnight, though—I have a responsible day job!

    That Lego Falcon looks nice. I can see replacing the antenna with a dish.

    I’m not interested in the novel, but I expect I’ll read at least some of the forthcoming comics.

  3. Robert Stokes

    I forgot to mention I will have to refrain. I have cases of figures from the reissues in the mid 90s through the Phantom Menace stuff. It’s fun to go through, but really serves no purpose.

    I thought about selling them, but I think they are pretty low in price right now. Especially since some of them are actually pretty tough to find.

    Wonder if these new ones will have a ton of “errors” like the old ones to sell more product?

  4. EM

    I’ve run across additional photos of Force Friday 3¾″ figures in the blistercard packaging…both front and back. The backs for the Vader and Bespin Luke figures clearly indicate The Empire Strikes Back.

    In addition, there are some figures in a box-on-card packaging; they come with an “armor up” accessory which may be apocryphal (in some cases I’m certain it is). Some of these figures duplicate the characters we’ve seen here; some do not. They include two non-Force Awakens characters: Luke (Return of the Jedi, in black costume with glove) and Boba Fett (The Empire Strikes Back). One of the Force Awakens characters is Chewbacca—from what I can tell, the figure would be appropriate for the previous movies as well. You can see what I’m talking about here: . That gives a gallery of thumbnails you can click for larger albeit somewhat unclear images.

Leave a Reply

Your email address will not be published. Required fields are marked *