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Sharp’s New LCD Technology Increases Quality, Lowers Energy Costs

Fri Sep 18, 2009 at 09:00 AM ET
Tags: Sharp (all tags)

Sharp has announced a new technology that will not only increase picture quality, but lower power consumption as well.

The new technology, called UV2A, uses ultraviolet radiation to precisely control the movement of the LCD’s liquid crystal molecules. Measuring only a few nanometers in diameter, Sharp’s control over these molecules means a better picture for the consumer.

This technology makes backlight blocking much more efficient, allowing incredibly deep blacks, and an estimated 5:000:1 native contrast ratio. UV2A also enables high aperture ratios which means less energy use and a more efficient display all around.

Sharp also touts a fast response time which they call ideal for 3D TVs of the future as well. They see this as not only a perfect set up for 3D HDTVs, but 2K4K displays as well.

Source: Sharp

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Streaming Video Featured on Sharp’s Aquos Blu-ray Player

Tue Sep 15, 2009 at 02:00 PM ET
Tags: Sharp, Streaming Content, Product Announcements (all tags)

Retailing at $379, Sharp’s BD-HP52U features Deep Color, BD-Live, and a streaming video service yet to be announced.

There’s a bit of mystery around the details of Sharp’s BD-HP52U. The latest Blu-ray player announced by the company, the HP52U is touted as having a great many features including premium streaming video. However, the “premium streaming video provider” is yet to be announced.

The BD-HP52U isn’t a bad BD player on its own, featuring 1080/24p output and x.v. color. The player also supports Deep Color for a superior color quality.

From an audio standpoint the BD-HP52U is fairly capable as well, featuring HQ Audio Circuits that deliver 7.1 channel sound through HDMI. The player supports HD audio formats Dolby TrueHD and DTS HD Master Audio as well as Dolby Digital Plus.

The player launches in October and has, as of now, no announced streaming service. Sharp is quick to mention that they will be naming a service by the end of the month.

Source: Press Release

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Sharp’s High End Blu-ray Player Gets an Upgrade

Fri Sep 11, 2009 at 02:15 PM ET
Tags: Sharp (all tags)

Sharp has granted a much needed revamping to the BD-UP50U, their former top shelf player.

While keeping the much loved RS-232 automation control of the BD-UP50U, Sharp’s new BD-UP52U brings things up to date. First and foremost, the BD-UP52U is BD Live capable, something not present on the former Profile 1.1 player.

A network adapter has been added, as well as compatibility with current HD audio codecs such as Dolby TrueHD and DTS HD Master Audio. In response to questions on the lack of streaming services available on the player, Sharp spokesman Melissa Non states that “We’re in the midst of signing a contract with Netflix,” and expects it to be available in November.

The BD-UP52U will ship in October at an MSRP of $379.

Source: CE Pro

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Sharp Partners with Chinese LCD Manufacturer

Fri Sep 04, 2009 at 11:30 AM ET
Tags: Sharp, Industry Trends (all tags)

Company hopes to tap significant Chinese market.

Japan based company Sharp has announced that it will be setting up a venture with China Electronics Corp to make inexpensive LCD screens. Chinese consumers are making the switch to HDTVs thanks to government stimulus, and price seems to be the deciding point for many.

Trailing Samsung and Sony, Sharp sees this booming Chinese market as a good opportunity for growth, though they have not announced any plans to produce China’s proprietary high definition discs. Sharp is still in talks with CEC about the timing and financial details of the venture.

Sharp is also selling older equipment to CEC for a new plant that will operate independently of Sharp. Financial details of this deal were not disclosed.

Source: Reuters

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Sharp Partners with Chinese LCD Manufacturer

Fri Sep 04, 2009 at 11:30 AM ET
Tags: Sharp, Industry Trends (all tags)

Company hopes to tap significant Chinese market.

Japan based company Sharp has announced that it will be setting up a venture with China Electronics Corp to make inexpensive LCD screens. Chinese consumers are making the switch to HDTVs thanks to government stimulus, and price seems to be the deciding point for many.

Trailing Samsung and Sony, Sharp sees this booming Chinese market as a good opportunity for growth, though they have not announced any plans to produce China’s proprietary high definition discs. Sharp is still in talks with CEC about the timing and financial details of the venture.

Sharp is also selling older equipment to CEC for a new plant that will operate independently of Sharp. Financial details of this deal were not disclosed.

Source: Reuters

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Sharp’s New Aquos Line Features Built In Blu-ray Recorder

Mon Aug 10, 2009 at 03:00 PM ET
Tags: Sharp, Product Announcements (all tags)

In a press release, Sharp unveiled their new DX2 line of televisions

The successors to the DX models come with a great number of added improvements. Primary among them is the addition of Sharp’s patented 7X recording mode, which allows for an extended recording time while still offering the same high quality Full HD picture of the original broadcast.

Image Select, featured on all models of the new DX2 line, will automatically adjust not only the image, but the sound to match the room, style of programming, and even the particular scene being watched on the television. The 40, 46 and 52 inch models get the added benefit of the High-Picture-Quality Master Engine, ensuring the best picture quality possible.

The new line will start as low as 26” and work its way up to 52” and come in three different colors.

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Sony Inks Production Deal With Sharp, Looks Toward Samsung

Wed Aug 05, 2009 at 09:00 AM ET
Tags: Sony, Sharp, Samsung (all tags)

Announced earlier this week in Japanese business paper Nikkei, Sony and Sharp have finally put long anticipated joint venture plans into place.

This is a multibillion dollar deal that sets Sony up to have access to TVs made in Sharp’s Sakai plant. Sharp also plans to sell off additional stakes in the plant to companies such as Toshiba.

Not satisfied with just that, Sony may continue their expansion by enlisting Samsung to produce panels later this year. Reported in Korean newspaper Hankooki, Samsung is in talks to supply Sony with 40, 46 and 55 backlit LCD displays.

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All Sharp Televisions Will Be LED backlit by 2011

Mon Jul 13, 2009 at 03:50 PM ET
Tags: LED, Industry Trends, Sharp, HDTVs (all tags)

It's the future of HDTV according to Sharp.

What will the next few years bring us as far as HD television goes? According to Bob Scaglione, Sharp’s VP of Marketing, LED backlit screens galore, OLED (eventually), and a niche plasma TV market.

Said Mr. Scaglione in a recent conversation with CNet, "We have very aggressive plans to integrate LEDs (light-emitting diodes) in our entire HDTV product line. Sharp plans to be 100 percent LED. By 2011, the entire Sharp product line will feature LED-backlit displays." Aggressive is right, but these tactics could certainly pay off big for Sharp in the long run.

Of plasma technology he said that most companies had “seen the light” and made the switch, but that one or two would surely remain to cater to the customer base.

When asked about OLED and the possible effect on the LED backlit display market, Scaglione stated that “based on price, [OLED is] prohibitive. OLED has an opportunity to be a contender, but for the foreseeable future, it's LCD with an LED backlight that will lead the way”

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Sharp Unveils Aquos LED LCD TV Lineup

Wed Jul 08, 2009 at 03:00 PM ET
Tags: Sharp, Product Announcement, HD Gear, LED (all tags)

Sharp is aiming its newest LED-backlit LCD TVs at a more mainstream market.

The LE700 Aquos LED series includes 32-inch to 53-inch screen sizes with prices ranging from $1,100 to $2,800.

For the time being, this new line will replace the XS1 LED LCD TV line, and the new white LED technology in the LED700 will replace the RGB LED technology found in this more expensive line. These new TVs feature 1080p resolution, 120Hz framerate and 4ms response time. The addition of the LED backlight makes these new TVs more energy-efficient, produce more uniform lighting, and deeper black levels.

Along with these LED TVs, Sharp will soon be producing larger numbers of large-screen LCDs. The E77 Aquos LCD TV series will get a 60-inch and a 65-inch screen lineup, using CCFL technology to make the pricing more competitive.

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Sharp’s New Five Color LCD Display Faithfully Renders Real World Images

Tue Jul 07, 2009 at 01:00 PM ET
Tags: Sharp, Product Announcements, HD Gear, Hardware (all tags)

In the quest for the ultimate picture quality, it was only a matter of time before an LCD manufacturer added cyan and yellow into the mix.

According to a press release issued by the company, their five-primary-color LCD is able to accurately reproduce over 99% of colors. Formerly difficult to render colors such as the golden yellow of brass instruments, the emerald blue of the sea and crimson red of roses are now able to be created on the screen without issue.

At the moment the technology is focused on industrial uses such as digital archiving and remote medical care, but Sharp is hard at work making the display cost efficient enough for practical applications. We’ll certainly be waiting with baited breath for the day this technology is available to consumers.

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