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DirecTV Gains Subscribers in U.S., Massive Jump in Latin America
Tags: DIRECTV, Latin America, Industry Trends, Satellite (all tags)
Customer retention is now the main focus for the U.S. side of the company.
DirecTV managed to avoid losing customers this past year - most television providers weren't so lucky. The satellite TV company added 125,000 subscribers in the U.S., which doesn't live up to expectations but is certainly better than losing those folks.
Latin America is where DirecTV is going really well. They're up 590,000 subscribers as compared to the 378,000 from last year. According to Bernstein Research analyst Craig Moffett, "Latin America is now the core business."
DirecTV has increased spending in the U.S. with a focus on retaining customers. If analysts are right, we can expect to see more of that in 2012.
Source: Wall Street Journal
Netflix Goes Live in 43 New Countries
Tags: Netflix, Streaming, Latin America (all tags)
Latin America gets its fill of streaming movies this week.
Netflix has been having a weird month or two. They've introduced new pricing, expanded to new areas, changed up their corporate hierarchy and lost Starz content. This week should be very good for them though, as the company will be launching in 43 new countries.
Starting today, Netflix streaming will be available in Brazil and the Guays: Uru and Para. It's also hitting Argentina, though they've politely asked that no one in the country shed tears over the arrival.
Over the next week or so the service will be coming to the rest of the countries targeted for release. Pricing looks to be around the same for each country - the rough equivalent of $7.99 a month.
"It is an amazing privilege for us to travel through the region, introducing Netflix to consumers in Latin America and the Caribbean," says CEO Reed Hastings. "We are committed to offering the same great service, value and choice throughout the Americas and we can't wait to get started."