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All Sharp Televisions Will Be LED backlit by 2011

Mon Jul 13, 2009 at 03:50 PM ET
Tags: LED, Industry Trends, Sharp, HDTVs (all tags)

It's the future of HDTV according to Sharp.

What will the next few years bring us as far as HD television goes? According to Bob Scaglione, Sharp’s VP of Marketing, LED backlit screens galore, OLED (eventually), and a niche plasma TV market.

Said Mr. Scaglione in a recent conversation with CNet, "We have very aggressive plans to integrate LEDs (light-emitting diodes) in our entire HDTV product line. Sharp plans to be 100 percent LED. By 2011, the entire Sharp product line will feature LED-backlit displays." Aggressive is right, but these tactics could certainly pay off big for Sharp in the long run.

Of plasma technology he said that most companies had “seen the light” and made the switch, but that one or two would surely remain to cater to the customer base.

When asked about OLED and the possible effect on the LED backlit display market, Scaglione stated that “based on price, [OLED is] prohibitive. OLED has an opportunity to be a contender, but for the foreseeable future, it's LCD with an LED backlight that will lead the way”

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Sharp Unveils Aquos LED LCD TV Lineup

Wed Jul 08, 2009 at 03:00 PM ET
Tags: Sharp, Product Announcement, HD Gear, LED (all tags)

Sharp is aiming its newest LED-backlit LCD TVs at a more mainstream market.

The LE700 Aquos LED series includes 32-inch to 53-inch screen sizes with prices ranging from $1,100 to $2,800.

For the time being, this new line will replace the XS1 LED LCD TV line, and the new white LED technology in the LED700 will replace the RGB LED technology found in this more expensive line. These new TVs feature 1080p resolution, 120Hz framerate and 4ms response time. The addition of the LED backlight makes these new TVs more energy-efficient, produce more uniform lighting, and deeper black levels.

Along with these LED TVs, Sharp will soon be producing larger numbers of large-screen LCDs. The E77 Aquos LCD TV series will get a 60-inch and a 65-inch screen lineup, using CCFL technology to make the pricing more competitive.

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