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Circuit City is Selling DIVX - No, Not DivX

Tue Jul 19, 2011 at 10:00 AM ET
Tags: Circuit City, DivX (all tags)

Remember that awful technology that got shut down hard by DVDs? It can be yours for the right price.

Think way back to the days when DVD first came on the market and try to remember DIVX. Not the computer format, but that strange video rental style scheme that Circuit City came up with.

The way DIVX worked was that you'd purchase a disc for four dollars or so and then take it home and watch it. You could watch it as many times as you wanted for 48 hours and then it would be disabled. After that, you could activate the disc again by paying more. Sort of like a crappy version of VODs.

That technology and others are being sold at auction on August 16th for a starting price of $750,000. If there are no bidders, Imaging Transfer Co. will pick it all up at the starting price.

"Although Circuit City was not able to capitalize on its inventions, the video distribution model it envisioned has become the mainstream," says Gabe Fried of Streambank - the company assisting in the sale of the tech.

DIVX may have helped to pave the way for video on demand, but how much is a failed technology that showed everyone what not to do really worth? Apparently $750 grand.

Source: Engadget

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Circuit City is Selling DIVX - No, Not DivX

Tue Jul 19, 2011 at 10:00 AM ET
Tags: Circuit City, DivX (all tags)

Remember that awful technology that got shut down hard by DVDs? It can be yours for the right price.

Think way back to the days when DVD first came on the market and try to remember DIVX. Not the computer format, but that strange video rental style scheme that Circuit City came up with.

The way DIVX worked was that you'd purchase a disc for four dollars or so and then take it home and watch it. You could watch it as many times as you wanted for 48 hours and then it would be disabled. After that, you could activate the disc again by paying more. Sort of like a crappy version of VODs.

That technology and others are being sold at auction on August 16th for a starting price of $750,000. If there are no bidders, Imaging Transfer Co. will pick it all up at the starting price.

"Although Circuit City was not able to capitalize on its inventions, the video distribution model it envisioned has become the mainstream," says Gabe Fried of Streambank - the company assisting in the sale of the tech.

DIVX may have helped to pave the way for video on demand, but how much is a failed technology that showed everyone what not to do really worth? Apparently $750 grand.

Source: Engadget

See what people are saying about this story in our forums area, or check out other recent discussions.


Sharp’s AQUOS LE820 Gets DivX Certified

Thu Apr 08, 2010 at 11:00 AM ET
Tags: Sharp, DivX, Industry Trends, Quattron (all tags)

The Quattron TVs just got a bit more attractive.

You’ve heard plenty about Sharp’s new Quattron televisions by now. They add a fourth color - yellow - to the spectrum, which allows for richer colors and more accurate pictures.

I saw the technology at CES and it looked great, but it was hard to tell if it looked better. Without two otherwise similar TVs showing the same source material, it’s hard to tell. Sure, the Caribbean beach footage on Sharp’s TVs looked more colorful than 'The Dark Knight' demo on Sony’s, but that’s not saying much.

Still, the LE820 just got a little more attractive with the addition of DivX certification. It’s the first set from Sharp to have it, though it’s not a new feature for HDTVs. Sharp’s new TVs will play not only DivX files but DivX HD files.

A bit of added functionality never hurts, and DivX certification means that the LE820 has been tested and found acceptable.

Source: Nexus 404

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CinemaNow Starts Offering Divx Downloads

Fri Dec 18, 2009 at 09:00 AM ET
Tags: CinemaNow, DivX (all tags)

The Divx format is compatible with cell phones, Blu-ray players, and televisions, but until recently, there weren’t a lot of options for Divx downloads. Thats changed, as CinemaNow will be offering film downloads in the Divx format.

Divx will be familiar to anyone who downloads a lot of videos from the net or through torrents. The format is often used to encode video for download since it is able to maintain a high video quality while keeping the file size low.

Since the Sonic Solutions Roxio CinemaNow service is available in so many devices, this one deal brings Divx an incredible amount of exposure to new users. “With millions of Divx-enabled devices shipped into the market and strong consumer interest in the format,” says Dave Habinger of Sonic Solutions, “we look forward to working with Divx to enhance our Roxio CinemaNow entertainment platform and the digital home experience for consumers.”

Divx is already being used for digital copies overseas, but hasn’t yet seen much mainstream distribution in the US. This will certainly be a huge step forward for Divx, but also for consumers of digital video.

Source: Video Business

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Film Fresh and DivX Partner To Offer Downloads of Major Studio Films

Mon Aug 31, 2009 at 05:30 PM ET
Tags: DivX (all tags)

Partnership to bring big studio content to much loved video format.

DivX certified products are everywhere, and it’s no surprise that the much loved video format has taken off. The only problem though, is that until now, there’s been little to no legal DivX content worth playing. Film Fresh aims to change that, thanks to agreements with Lionsgate, Sony, Warner Bros and Paramount.

The ability to legitimately download a movie in DivX means that consumers have a lot of freedom with their media. Though the service only offers a single download of your chosen film, that film can be backed up on DVD-R, USB dongle, or whatever storage device you prefer.

Title prices range from $9.99 to around $15, not expensive, but not exactly cheap for digitally delivered content, especially since at the moment, Film Fresh only offers films in standard definition. High definition is a future option, according to Film Fresh, but they’re not there yet.

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DivX Support Coming To More Devices Soon

Thu Aug 20, 2009 at 01:00 PM ET
Tags: DivX (all tags)

A deal with NEC Electronics ensures DivX capabilities in more hardware.

Thanks to a deal between DivX and NEC Electronics Japan, we’ll be seeing more DivX capable devices in the future. DivX announced yesterday that DivX Plus HD technology would be integrated into NEC’s Enhanced Multi-Media Architecture (EMMA) chips.

EMMA chips, designed to power Blu-ray players, set top boxes and digital televisions, will be present in many new products in the coming year, and thanks to DIVX, now have an added value for customers. “Partnering with DivX enables us to incorporate their latest DivX H.264 digital video technology into our state-of-the-art EMMA chips and provide added value to our customers,” said NEC’s Masao Hirasawa of the partnership. "With these new chips, our consumer electronics manufacturer customers will be able to offer Blu-ray players, DTVs and set-top boxes that support DivX Plus HD video playback up to 1080p."

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