HIGH-DEF DISC NEWS TAGGED "ATSC"

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ATSC Starts on a 3D Broadcasting Standard

They're expecting the process to take around a year to complete.

With new technologies come new standards, and with 3D they're popping up all over the place. The ATSC is now working on one of their own for broadcast television to fixed and mobile devices.

Dr. Youngkown Lim of the Electronics and Telecommunication Research Institute is heading up the project, which he expects to complete in around a year. The standard will deliver 3D content on one receiver, with video for both eyes delivered at the same time and will also cover 3D content available "in non-real time" which we assume means VODs.

"The addition of 3DTV over-the-air TV broadcast transmission is part of our ongoing effort to expand the capabilities of the ATSC suite of digital television standards," says ATSC president Mark Richter. "The addition of 3DTV capability to the DTV broadcast standard will foster new broadcast services while preserving the integrity of legacy TV receivers."

Source: TWICE

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ATSC Agrees – No More Loud Commercials

The ATSC will meet next week to approve recommended practices for commercial loudness.

We’ve all had that experience. It’s one of those lazy Sundays where you’re too lethargic to get up and pop in a Blu-ray so you end up watching Shawshank Redemption on TNT for the hundredth time. The movie finds its way to the parole hearing of Brooks, the elderly librarian who is finally set free. Unable to cope with life on the outside he tragically decides to take his own life. The last few tender notes of the score fade, and bam, you’re hit with a ShamWow! commercial twice as loud as the movie.

Thankfully, the ATSC is going to be providing guidance for television stations with a set of practices dubbed A/85. The effort was created with not only the intent of helping the consumer, but to avoid dealing with the federal regulation which is currently in the works.

The ATSC standard will not only ensure that commercials stay at the same volume as programming, but that each channel has the same volume. The ATSC will require that all programming be submitted at -24dB, plus or minus 2dB. NBC Universal states that they have already adapted to the new standards, and other broadcasters will be following in their footsteps shortly.

Source: Sports Video Group

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