Apple No Longer Renting TV Shows

Posted Tue Aug 30, 2011 at 11:15 AM PDT by Dick Ward

You can still buy episodes through iTunes, but rentals are gone.

If you’ve been renting television episodes through iTunes then you probably noticed by now - Apple has switched things up a bit. You can still buy all the TV you want, but episode rental is out the window.

The folks at Apple say that the reasoning behind the move is simply one of popularity. The majority of people preferred to buy shows instead of rent them so why keep the unpopular option going? Of course, this could be pointing to something even bigger.

It’s been long rumored that Apple would consider a subscription based streaming option and this may be the first step in getting that plan off the ground. We’ll have to wait and see what happens of course, but the possibility is looking even more likely after this move.

Source: Engadget

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Tags: iTunes, Apple, Industry Trends (all tags)