The service is called "blinkbox" and it gives customers digital copies of movies they buy.
The UltraViolet digital distribution / digital rights management initiative is up and running in the US but it hasn't made it overseas yet. Ultraviolet will launch sometime next year in the UK but it's going to have a bit of competition from a new service called "blinkbox."
blinkbox is a creation of the massive retailer Tesco. It gives customers digital copies of movies that they buy, but only if they purchase a movie using their Tesco Clubcard. Tesco currently owns 80% of blinkbox.
Digital copies of movies purchased from Tesco will be available to watch on tablets, PCs, tablets and game systems.
Source: Home Media Magazine