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YouTube Channels and Original Content on the Way
Fri Apr 08, 2011 at 12:00 PM ETTags: YouTube, Digital Distribution, Industry Trends (all tags)
Web exclusive programming is in the works for YouTube. The company helps to compete with television for viewers.
YouTube has proven itself to be the most popular, if not necessarily the best, site for watching short video clips online. Whether it's a music video from your favorite artist or from an internet sensation that you're secretly addicted to, YouTube has it.
The site isn't satisfied with just being the place where you goof off at work though. YouTube wants to compete directly with television for your time and is spending upwards of $100 million dollars to do it.
According to the Wall Street Journal, the company is going to be producing original programming, exclusive to YouTube. They'll also be revamping the site to include channels that help organize content.
There's no word on when this will all roll out, but when it does - especially considering the amount of Blu-ray Players, TVs and set-top boxes that include YouTube - it could be huge.
Source: Wall Street Journal
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