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The BBC is Going 3D With Wimbledon
Thu Jun 09, 2011 at 02:00 PM ETTags: BBC, 3D, Industry Trends (all tags)
The broadcast will be free to anyone with a 3D set and glasses.
The BBC has been holding out on 3D a bit longer than most other broadcasting companies. They've said in the past that they're waiting to make sure it's a technology that's going to stick around and actually offer something to customers before jumping on the bandwagon.
Apparently, 3D has proven itself, because the BBC is making the leap. They're going to air their first ever 3D broadcast on Saturday, July 2nd during Wimbledon.
"We're bringing audiences a new way of getting close to the action," says Danielle Nagler, head of HD and 3D at the BBC. "I'm sure that 3D will only add to the drama as the world's greatest players compete for the championship."
Source: BBC
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