X-Ray is powered by IMDb but is limited to a few devices.
Six months ago Amazon introduced X-Ray for its Kindle Fire HD for movies. The feature allows users to directly access IMDb related content by just touching the screen of the device that they are using. Amazon has an equivalent version available for many of its e-book offerings. Today though, Amazon announced the expansion from movies to TV series.
From IMDb CEO Col Needham, "For over 20 years we have been cultivating a vast database of movie, TV and celebrity content. Can’t remember where you’ve seen the actor playing Lord Grantham in Downton Abbey? No problem. Simply tap on the screen and you’ll see a full filmography, where you’ll realize that Hugh Bonneville was also in Notting Hill. Our vision is to make X-Ray available on every movie and TV show—we’re excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future."
Popular shows such as Justified, Downton Abbey, The West Wing, Sons of Anarchy, Falling Skies, American Horror Story, Grey's Anatomy, Doctor Who, The Walking Dead, Lost, Glee, Breaking Bad and Game of Thrones are listed as supporting the service.
For supported content with X-Ray at any point all actors on screen are listed with IMDb picture and hotlink on the device, from the leading star to the least notable guest star. It is even possible to follow an actor other films and shows available on Amazon.
Device support currently extends to the Kindle Fire HD and to the Nintendo Wii U, but it seems likely that Amazon will add other touch-enabled devices as supported content continues to grow.
Source: Slash Gear