Best Buy, Kmart and others will be selling players for as little as $40.
There were some solid deals on Blu-ray players last year but only one dropped under $50. 2012's lineup is looking much better for bargain shoppers, with several players priced at $40 and the LG BP125 selling at Walmart for just $38.
The LG BP125 is a baseline player, but it'll get the job done at a ridiculously low price. It doesn't have internet access or fancy apps, but it does upscale DVDs, play content from USB drives and, most importantly, play Blu-rays. If you need a backup player or something cheap for the bedroom, this might not be a bad pickup.
It's also worth thinking about what prices like this will do for Blu-ray as a whole. Being as entrenched in the format as we are it's easy to forget that the majority of movies sold are still on DVD. With everybody and their mothers picking up a $38 Blu-ray player this holiday season though, we may see a significant shift.
Source: Home Media Magazine