At least, that's the assumption based on the European release date.
The 'Far Cry' series has had a mixed history. Some of the games in the franchise have been met with incredible amounts of praise while others, like 'Far Cry Vengeance' were universally panned. The next in the series is a main title, so we're expecting big things.
According to a leaked trailer for the game, the European release date will be Thursday September 6th. Assuming that falls in line with the typical pattern of releases, we should expect to see 'Far Cry 3' on Tuesday, September 4th.
The game is available for preorder on Amazon now.