LG Already Demonstrating UHD Sports Coverage

Posted Mon Apr 15, 2013 at 07:30 AM PDT by
LG Kyle Kiang

4K Final Four demonstration coming to a retailer near you.

As Ultra HD continues to advance towards bringing the 4K standard to living rooms everywhere, one regularly occurring question involves the seeming dearth of UHD content. Recently, as the NCAA Men's Basketball Tournament narrowed down to the last four teams, LG used the Louisville Michigan semifinal to showcase both live UHD and 4K upscaled from 1080i.

LG partnered with CBS and Turner to create Ultra HD recordings of both semifinals and the final game. Some of the footage was shown live through closed-circuit broadcast on the LG 84LM9600 in a LG area of the Georgia Dome. During the final, LG replayed 4K footage from the semifinal, while also showing the live upscaled final using LG's Resolution Upscaler Plus Circuitry.

When asked about broadcasting in UHD, LG Electronics marketing director Kyle Kiang stated that production is "a great first step," even though the production system was not quite ready for live 4K broadcasting.

Anyone wishing to see the 4K capture from the three games can look forward to viewing a 84", 65" or 55" LG UHD in a retail showroom. While this has been the first time a major US sporting event has been produced natively in 4K, it will not be the last.

Source: TWICE

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Tags: UHD, 4K, Ultra HD, LG (all tags)