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Toshiba Permanently Drops HD DVD Player Prices
Fri Jun 29, 2007 at 07:15 AM ETTags: High-Def Retailing, Hardware, Toshiba (all tags)
Hot on the heels of a month-long promotional price cut, Toshiba announced on Thursday that it would permanently lower prices on two of its entry level HD DVD players.
Effective July 1, Toshiba says its HD-A2 player will be permanently offered at an MSRP $299, while its HD-A20 will be offered at $399.
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This returns prices on both players to the same levels seen earlier this month as part of the company's month-long $100 rebate offer. As we've previously reported, Toshiba had reported stronger than expected results from the recent promo, with some retailers claiming a five- to ten-fold increase in sales.
This most recent announcement comes amidst a series of price drops on both sides of the format war over the last two months. Toshiba's $299 price for its HD-A2 player remains the lowest for a standalone high-def player (the least expensive stand-alone Blu-ray player is Sony's BDP-S300, which the company is currently offering at a MSRP $499).
Ken Graffeo, co-President of the HD DVD Promotions Group told Video Business that his organization has found that price is the biggest motivating factor for consumers when it comes to buying a high-def disc player.
See what people are saying about this story in our forums area, or check out other recent discussions.
- Related links:
- Toshiba to keep HD DVD players at $299 [Video Business]
- Earlier on High-Def Digest:
- Toshiba Reports Strong Sales For HD DVD Player Promo (May 30, 2007)
- Toshiba Offers $100 Rebate on New HD DVD Players (May 16, 2007)
- Sony Launches BDP-S300 Blu-ray Player, Drops Price to $499 (Jun 04, 2007)
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