Armani Introduces its First 3D Eyewear

Posted Fri Feb 4, 2011 at 09:00 AM PST by Dick Ward

They may be aimed at fashion conscious consumers, but at $58 they're surprisingly affordable.

Armani is just one of the myriad companies jumping into the 3D glasses game this year. They're making premium eyewear for those that don't like the style or the fit of the 3D glasses you usually find in the theater.

Unlike companies like Oakley and Gunnar which boast improved optics, Armani seems to have focused solely on style.

Armani is quick to remind customers that just because glasses are tinted doesn't mean they're sunglasses. The new 3D specs allow 98 percent light penetration and do little to nothing in terms of blocking UV light.

You can pick up the glasses exclusively from A|X Armani Exchange stores at a surprisingly reasonable price of $58.

Source: PR Newswire

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Tags: Things that make Jeffrey Katzenberg giggle, Industry Trends, 3D Glasses, Armani (all tags)