Lag, poor quality, and a lack of easy access made the stream an overall failure.
Good news first. Super Bowl XLVI, the first Super Bowl ever to be made streaming by the NFL, brought in 2.1 million unique viewers. That’s a huge number, and will certainly encourage more streaming events in the future.
Now the bad news. The stream was less than acceptable for many viewers. Video and audio quality were lacking, lag was bad for both the main stream and the alternate angles that really added appeal to the streaming idea.
One telling statistic is that the average viewer only watched for 39 minutes. That means for every person that watched the entire thing, there were several that tuned in and immediately tuned out. Certainly there were those that had no choice but to watch it streaming, but for everyone else the stream was a disappointment.