The service is powered by Verizon and focuses on movies.
Redbox Instant is making its public launch today after an extensive Beta. The initial offer is a free month of the unlimited streaming and four-DVD plan, which allows the user to rent four DVDs from Redbox kiosks per month. (Four DVD rentals of one night a piece total, not four out at a time) For $9 a month, Blu-rays credits replace the DVD credits. Redbox also plans to offer a $6 a month streaming-only plan.
Several devices already support the service including PCs, Macs, Specific Samsung TVs and Blu-ray players, specific iOS and Android phones and tablets, and the Xbox 360.
Compared with other streaming services, Redbox is beginning with a limited library of 4,600 titles. Recently at CES, Redbox Instant CEO Shawn Strickland, stated that the service was not necessarily a Netflix competitor, and would only offer movies and not TV programs. That detail may change, but currently the service seems suited best for current Redbox customers.