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87 Percent of PS3 Owners Watch Blu-ray Movies
Thu Jul 09, 2009 at 11:00 AM ETTags: Sony, PlayStation 3, Industry Trends (all tags)
Unlike Spider-Man 3, this is an example of a symbiotic relationship at its best.
Some might say Sony’s gamble has paid off. Suffering some slower game system sales in order to cement their place in the high definition disc wars has had a tremendous benefit. While as recently as last year NPD polls showed that 60% of PS3 owners didn’t know about its Blu-ray capabilities, the Entertainment Merchants Association revealed recently that the Playstation 3 is the driving force behind Blu-ray sales.
According to the report, 87% of PS3 owners play Blu-ray movies on their console. While the EMA does expect much lower priced standalone players to outpace the PS3 this year, this is certainly a strong showing for Sony. It’s clear that quite a few PS3s have been sold based on Blu-ray alone, so we have to wonder how many people actually use it for playing games!
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