The rumored partnership is now official and we'll start seeing TVs from the two companies next year.
To say that Sony and Panasonic are lagging behind in the race for OLED domination is an understatement. They don't even have a car on the track. In order to catch up to Korean manufacturers who are focusing on the new tech, the two companies are teaming up.
Panasonic and Sony will be developing new methods of printing and get mass production up and running by 2013. The hope is that they'll be able to come up with something that will let them beat out LG and Samsung on price, which would hugely help their position in the marketplace.
Though the two will be working together, they'll still be competing against each other when their sets are released. You'll see the same tech, but different products, each with their own features.