Pre-orders are launching for the company's first OLED Ultra HD TV lineup.
"With over 10 years of OLED experience Sony is pleased to introduce the BRAVIA OLED 4K HDR TV, its first large screen consumer OLED television," said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. "Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market. The A1E features a powerful mix of our exclusive image processing with a striking new design concept that is sure to make an impression in anyone’s home."
The BRAVIA OLED A1E Series Ultra HD TVs feature Sony's 4K HDR Processor X1 Extreme, the world's first Acoustic Surface sound system that produces audio directly from the screen itself, a unique, cutting-edge stand-less form factor design, and the Android TV platform. In addition, the display's OLED panel offers superior black levels and viewing angles over traditional LCD TVs. Likewise, the sets include HDR10, HLG (via firmware update), Dolby Vision (via firmware update), and TRILUMINOS color support.
Here's a full rundown of models and pricing per Sony:
The new 55-inch and 65-inch A1E Series OLED 4K HDR TVs are now available for pre-order. Shipments are expected to begin in April. In addition to the OLED lineup, Sony also recently announced pricing and availability for its 2017 XBR-X800E, XBR-X850E, XBR-X900E and XBR-X930E/XBR-X940E series Ultra HD TVs.