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Sony May Be Looking To Hit Entry Level Pricing

Wed Oct 21, 2009 at 04:00 PM ET
Tags: Sony, High-Def Retailing, Industry Trends (all tags)

Looking for a way to strengthen their share of the market, Sony appears likely to release lower priced HDTVs

While there's a constant struggle to dominate in field of high end HDTVs, the economically priced entry level television market seems to be dominated by the likes of Vizio. Sony sees an opportunity there, and is set to launch a new B series of televisions.

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According to Taiwan’s DigiTimes, Sony’s B series will launch with prices lower than their current entry level TVs in both 32” and 40” sizes. Sources say that “the price of a 32-inch B series Sony LCD TV is estimated at about NT $15,000 (US $462.96) or even lower.”

The other advantage of producing a less expensive line of televisions is that Sony would have a little more flexibility as far as production goes, something that would help the manufacturer hit the numbers it forecast earlier this year. Currently, it looks like Sony will only be able to ship 14 million sets in the 2009 fiscal year, despite a projected 17 million.

The B series is expected to launch in early 2010, and a more official announcement is expected soon.

Source: DigiTimes

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