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Netflix Hits Sony BRAVIA Sets

Wed Nov 18, 2009 at 03:15 PM ET
Tags: Sony, Bravia (all tags)

Back in July, Sony announced that their BRAVIA sets would be getting a fall 2009 update to enable Netflix viewing. Well, it’s finally here.

Only four months ago Sony put out the word that Netflix would hit capable BRAVIA sets. The initial announcement sparked a bit of ire from PlayStation 3 console owners, who questioned why the addition would be hitting televisions, rather than the incredibly capable PS3.

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Sony responded of course, by offering Netflix streaming capabilities to the PS3 through the use of a Blu-ray disc and the BD Live feature. When the service hit the PS3, it left many BRAVIA users feeling left in the lurch, but not for long. True to their word Sony has added Netflix to the web offerings of connected BRAVIA sets.

A quick firmware update and a restart will get owners ready to go with the new service, which offers a large library of on demand video for consumption. For as low as $8.99 a month, unlimited streaming is available.

This addition makes Sony products much more appealing, and marks a bit of a victory for the company. Most new Sony hardware – TVs, consoles and Blu-ray players – comes with Netflix streaming capability, which is certainly a huge boon for both Sony and Netflix.

Source: Press Release

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