The company's new lineup of Ultra HD TVs will debut at Video & Audio Center's Century City Store Opening.
Sony has announced the launch of its latest 4K displays. The new collection of Ultra HD TVs will be offered for more affordable, mass market prices, and are set to be demoed and sold at a special event being held during the opening of Video & Audio Center’s Century City store. Sony's latest high-res audio systems will also be on display.
"These incredible new Sony 4K Ultra HDTVs and high-res audio systems will be extremely popular and marks another first for us, Southern California and Sony,” remarked Joseph Akhtarzad, co-owner Video & Audio Center Inc. The event will kick off at the Video & Audio Center store located at the Westfield Century City Mall on May 22 at 5:30 pm. A press conference will be held with top Sony factory executives, engineers and representatives. The televisions will then go on sale to the public.
The new lineup of 4K TVs includes the XBR49X850B, XBR55X850B, XBR65X850B, and the XBR70X850B; the XBR55X900B, XBR65X900B, and the XBR79X900B; and the XBR65X950B and XBR80X950B. All of the upcoming models are available for pre-order on Amazon now. Likewise, Sony is also set to launch its FMP-X10 4K Ultra HD Media Player in July.