The company's upcoming 4K display collection is now available for pre-order.
Sony has launched pre-orders for its 2017 4K HDR Ultra HD TV lineup. The collection includes the XBR-X800E, XBR-X850E, XBR-X900E and the XBR-X930E/XBR-X940E series.
"Sony's newest lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver the ultimate 4K HDR viewing experience together with a great user experience through innovations like Google Assistant built-in," said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. "Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying the growing library of 4K and HDR content."
The flagship XBR-X930E/XBR-X940E series offers Dolby Vision, HDR10, and HLG support along with Android TV integration. The XBR-X930E display features Sony's Slim Backlight Drive+, which offers an improved grid-array backlighting system in a slim form factor for even more precise local dimming control. Meanwhile, the X940E features a full-array boosting and dimming backlight. For more details on specs and features for the entire XBR-X800E, XBR-X850E, XBR-X900E and XBR-X930E/XBR-X940E lineup, click here.
Here's a full rundown of pricing for Sony's 2017 Ultra HD TVs:
XBR-75X940E, 75” class (74.5” diagonal), $7,499.99 MSRP
XBR-65X930E, 65” class (64.5” diagonal), $3,999.99 MSRP
XBR-55X930E, 55” class (54.6” diagonal), $3,299.99 MSRP
XBR-75X900E, 75” class (74.5” diagonal), $5,999.99 MSRP
XBR-65X900E, 65” class (64.5” diagonal), $3,299.99 MSRP
XBR-55X900E, 55” class (48.5” diagonal), $2,399.99 MSRP
XBR-49X900E, 49” class (48.5” diagonal), $1,699.99 MSRP
XBR-75X850E, 75” class (74.5” diagonal), $4,999.99 MSRP
XBR-65X850E, 65” class (64.5” diagonal), $2,499.99 MSRP
XBR-55X800E, 55” class (54.6” diagonal), $1,899.99 MSRP
XBR-49X800E, 49” class (48.5” diagonal), $1,099.99 MSRP
XBR-43X800E, 43” class (42.5” diagonal), $999.99 MSRP
Sony's 2017 Ultra HD TV lineup is set to start shipping in March. Pricing and availability for the company's upcoming BRAVIA OLED A1E Series Ultra HD TVs have not been announced yet.