The new lifestyle TV will be available for purchase on June 18.
Samsung has announced pricing and availability for "The Frame" Display. The premium TV was developed in collaboration with renowned designer Yves Behar and is set to go on sale Sunday, June 18, in 55-inch ($1,999) and 65-inch ($2,799) models.
"At Samsung, we have built our leadership in the TV business by delivering the very best ways for consumers to view their favorite content on TV – which until now, has been focused primarily on picture quality and interaction," said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. "With The Frame, we are changing how consumers actually view the TV itself. The entire concept of The Frame is unique and totally groundbreaking. When it's turned on, it offers the stunning picture quality our customers expect. When it’s turned off, it becomes the picture itself. So whether viewing movies or art, The Frame will redefine what consumers expect from a TV."
Emphasizing premium design, The Frame is a display built to look like a picture frame hanging on a user's wall when not in use as a TV. When the unit is placed in "Art Mode," the screen displays custom-designed digital art pieces instead of fading to black like a traditional television. Customers can choose from 100 art pieces in 10 different categories through the "Samsung Collection" -- including landscape, architecture, wildlife, action, drawing, and more. Likewise, users can also purchase additional pieces from Samsung’s "Art Store" or save and upload their favorite personal art work or photographs using “My Collection.”
Finally, The Frame uses Samsung's new Invisible Connection and No Gap Wall-mount, allowing versatile mounting options without unsightly cables or wires, along with customizable accessories like interchangeable bezels and an optional Studio Stand. Optional bezels for the 55-inch model include white, beige and walnut shades of real wood for an additional $200. Meanwhile, bezels for the 65-inch model are available for $250.