'Avatar' Smashes Blu-ray Sales Record

Posted Fri Apr 23, 2010 at 10:30 AM PDT by

Despite being a bare-bones release, James Cameron's groundbreaking epic has dethroned 'The Dark Knight' and raised the bar for first-day Blu-ray sales!

According to an article published by the Hollywood Reporter, yesterday's Earth Day home video release of 'Avatar' sold 1.5 million Blu-ray units, effectively overthrowing Christopher Nolan's Batman sequel as the long-reigning king.

The article also suggests the release is well on its way to surpassing 'The Twilight Saga: New Moon' as the best-selling title of 2010.

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Discs mentioned in this article: (Click for specs and reviews)
Avatar (Blu-ray)
The Dark Knight (Blu-ray)
The Twilight Saga: New Moon (Blu-ray)
Tags: Sales Records, Fox (all tags)