Séura motto "Hide the television. Flaunt your design."
Séura continues its goal to allow its customers to own "vanishing" flat panel displays with "color-accurate reflection(s)" with the launch of the Premier S1. Available in sizes ranging from 32" to 65", the Premier S1 advances Séura's design in a number of ways, including decreasing the gap between the mirror glass and internal monitor glass. The new models are supposed to be much easier for install to work with, the model's connectivity reliability has been approved with a specific focus on the durability of connectors and jacks.
Model prices range from $4800-$16000 with the possibility of custom sizes. Séura describes their sets as proprietary, but the sets include Samsung's Smart platform as part of their LED-based design.
From Séura, "Incorporating the latest technology into your home doesn’t mean compromising your décor. Séura’s vanishing television mirrors provide a crisp television image and, when turned off, a fashionable mirror remains without a hint of its technological applications. You decide when a television is in the room with the simple push of a remote control button. No more unsightly and obtrusive monitors!"
Séura claims that with their color-accurate reflection, "reflections never appear discolored or tinted like many competitive products." With custom framing options there is little doubt that Séura's claim to hide the TV in fact turns the TV into a conversational showpiece.