Amazon's drop in price comes just after the announcement of the Apple TV, which boasts 99 cent rentals.
After all the potential excitement and eventual disappointment about the Apple TV, Amazon made a quiet change that could mean big things for those that download television shows.
As of today, all shows from Fox and ABC are just 99 cents an episode, just like content on iTunes. Unlike iTunes, Amazon Video on Demand lets you buy the episodes for that 99 cent price, rather than just rent them.
The change not only makes Amazon's Video on Demand service quite a bit more attractive – it makes the Apple TV look like less of a bargain. If Amazon can get the same deal going for the rest of the television shows available on the service, it could be huge.
Apple hasn't responded yet to the change, but they've got a pretty big influence in most industries and we could see a price change before the launch of Apple TV in just a few weeks.