LED and 3D projectors are down, while bang-for-the-buck projectors increased their market share.
Projector sales are down when compared to the fourth quarter of last year – something to be expected – but are up a full 11 percent from the same quarter in 2011. It’s not the hugely expensive section of the market that’s driving this, but low and mid priced projectors.
720p projectors in general were up, now holding 8.49 percent of the market share. Last year they accounted for just 5.66 percent. 1080p projectors with traditional lamps still own the market, with LED losing traction. LCoS tech gained a six percent share of the market.
“The reality is that consumers can buy a whole lotta projector below $10,000 as well as below $5,000,” says Quixel Research principal researcher Terry Pratt. “It is up to manufacturers to work with their retailers to offer a story to keep the high end of the market healthy.”