A far cry from traditional internet advertising, Philips’ new ad shows off the Philips Cinema in a way only the web can.
With an aspect ratio of 21:9, the Cinema may be the next big step for televisions. Showing a full theater ratio means no picture cropping, and no more black bars on those blockbuster action movies. It’s a niche product for a very specific consumer, the average television watcher doesn’t need this, but for the enthusiast, watching films the way they were meant to be seen is a very big deal.
Faced with the challenge of just how to show off this new technology, Philips turned to ad agency Tribal DDB, who turned out the two minute and nineteen second crawl through an ongoing shootout between a police team and a group of criminals dressed as clowns. It’s a breathtaking scene, but the true focus is on the television. Viewers are able to interact with the ad switching from 21:9 to the now standard 16:9, and turning on and off the much touted Ambilight effect.
The ad can be viewed online Here