Dolby 3D Will Enhance 3D Viewing Across the Board After Striking an Agreement with James Cameron's 3D Production House

Posted Wed Apr 10, 2013 at 07:00 AM PDT by
Dolby 3D

Dolby 3D encode brings full resolution to 3D glasses devices and glasses free 3D streaming to any device regardless of the display technology.

Dolby Laboratories, Philips and the Cameron |Pace Group have signed an agreement to make Dolby 3D a direct part of CPG's 3D video Content production.

Cameron |Pace Group is led by co-founders James Cameron and Vince Pace, and is responbsible for 3D film capture of a majority of the top 3D films, concerts, sporting events, and other live and prerecorded content. Films such as 'Life of Pi,' Transformers: Dark of the Moon,' and 'TRON: Legacy' join concerts from Justin Bieber and U2, and nearly all 3D sports content as part of the Cameron | Pace Group's production credits.

Dolby 3D is a multifaceted 3D tech that aims to enhance and give viewers some control over 3D playback across the 3D ecosystem. Dolby boasts the ability to restore half resolution 3D content back to full using their technology.

The main thrust of the agreement is to enable glasses free 3D content to reach its largest audience. Dolby claims to be able to create a glasses free 3D experience that eliminates the need for a specific viewing position. The tech can be used to convert 2D content in real time to 3D, but by working with the Cameron | Pace Group, Dolby plans to source accurate 3D to all devices that support H.264 streaming in addition to 3D Blu-ray formats. Dolby cites the ability to bring glasses free, multiview 3D to tablets and Smartphones while only growing the data footprint by ten percent. Dolby's tech also supports adaptive bandwidth conditions.

In announcing the agreement, Vince Pace, Founder and Cochairman, CPG said, "James Cameron broke new ground in entertainment with his use of 3D in film, but it’s been a challenge to bring his vision to the home and to smartphones and tablets. The Dolby 3D format gives filmmakers the means to bring an artistic vision through production and distribution all the way to presentation, while delivering what we believe to be the best possible 3D experience to consumers—without the need for special glasses."

Source: Cameron |Pace group

See what people are saying about this story in our forums area, or check out other recent discussions.

Tags: Philips, Dolby, James Cameron (7 posts), Dolby 3D (all tags)