In hopes of sweetening the pot for Trekkies considering making the leap to high-def, Toshiba and CBS will jointly offer a one-of-a-kind HD DVD keepsake for Star Trek fans this fall.
Announced yesterday at CEDIA, the two companies say fans who buy both a Toshiba HD DVD player and the upcoming 'Star Trek: The Original Series - Season 1' HD DVD/DVD combo release will be offered an exclusive, limited edition Star Trek Phaser remote control that will operate Toshiba's HD DVD players.
Though details on exactly how the Phaser remote will be distributed and at what cost (if any) are unknown, the unusual promotion is the latest in a series of developments that would seem to put the Nov 10 'Star Trek' HD DVD release at the center of the HD DVD camp's Q4 plans.
With no accompanying stand-alone DVD being offered, the HD DVD/DVD combo release will the only way Trekkies can own the newly remastered version of the series. And while they'll still be able to watch the combo discs on a standard DVD player, it would seem that format-backers are hoping that the hours upon hours of supplements and interactive features exclusive to the high-def side of the disc will be enough to entice fans to make the leap to HD DVD.
Will it work? Stay tuned...
- Discs mentioned in this article: (Click for specs and reviews)
- Star Trek: The Original Series - Season One (HD DVD)