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Paramount Launches Trial License Program for Redbox

Thu Aug 27, 2009 at 11:00 AM ET
Tags: Paramount, Redbox, High-Def Retailing (all tags)

Thanks to a recent agreement between Redbox and Paramount Home Entertainment, Paramount titles will be available day and date at Redbox kiosks until the end of 2009

In what Redbox president Mitch Lowe calls “a positive step”, Paramount has agreed to a trial program wherein Redbox will receive DVD and Blu-ray titles on the day of release from Paramount, and in exchange Redbox will destroy said titles as soon as they are removed from the kiosks.

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The trial period will last until the end of 2009, according to a press release from the companies, with Paramount reserving the option to extend the deal until 2014 should they desire. There is also an out clause, allowing Paramount to break the contract after two years.

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