In a move echoing what Disney began with their releases earlier this year, Paramount is opting to push back DVD releases of its titles until the Blu-ray discs have had a chance to sell.
DVDs could be pushed back more than a month, according to Susanne Alt at Video Business. DVD copies will still be available through rental chains on the date of the Blu-ray release, but will not available for consumer purchase.
The first title the company will try boosting with this strategy is Dance Flick, the poorly reviewed spoof of recent and not so recent dance movies. It seems odd to test a strategy such as this on a movie that only made $10 million on its opening weekend. The Blu-ray will release September 8th, with the standard definition DVD releasing four to eight weeks later.
Ken Williams, VP of Sales at Paramount spoke highly of the move, “We believe that a DVD rental window will increase revenue in that channel and that releasing a Blu-ray exclusively for sell-through will help drive adoption of the format, so it’s a win-win scenario.”