Insomniac CEO Ted Price Says Creating New IPs is Scary but Refreshing

Posted Wed Feb 29, 2012 at 08:30 AM PST by Dick Ward

The upcoming game 'Overstrike' is the company's first non-'Resistance,' non-'Ratchet and Clank' title in years.

Ted Price is the CEO of Insomniac Games, a company that's in a rare position. Insomniac started making PlayStation exclusive titles when it first launched in 1996. Three game series came out of the studio - 'Spyro,' 'Ratchet & Clank' and 'Resistance' - and that was the company's focus up until now. This year, things are changing for Insomniac. The studio is making a new multi-platform game called 'Overstrikeand stepping away from the titles that got them to where they are.

Price says that the financial advantages of owning your own intellectual properties are nice, but there's more to the new direction than just money. "It's also an opportunity to start something that the team is really enthusiastic about, because it's a franchise with no baggage," he says, "it's starting from scratch, we can take it any direction we want. And that's always a great moment."

As exciting as the new opportunity is, there's difficulty that goes along with it. "Going through that process at the very beginning can be gut-wrenching," says Price about the creation of a completely new title. "You're making big bets on new stories, new characters and new game mechanics that may be unproven."

Check out more from Ted Price over at Gamasutra

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Tags: Overstrike, Resistance, Insomniac (all tags)