Lionsgate And OddLot Entertainment Become the First-Ever Movie Studio Sponsors of an Esports TournamentPosted Tue Feb 4, 2014 at 11:30 AM PST by Brian Hoss
Twitch, MLG, 'Ender's Game,' and 'StarCraft II' come together.
Esports are on the rise, and 'StarCraft' has been an integral part of the growing entertainment medium. Even 'StarCraft II' tournaments here in North America are drawing a serious crowd. With Major League Gaming and Twitch continuing to grow a massive streaming audience, Lionsgate And OddLot Entertainment have decided to get in on the action by sponsoring the 'MLG GameOn Ender's Game on Blu-ray Tournament.'
Anne Parducci, Executive Vice President of Marketing for Lionsgate, "The skills used to develop battle leaders in Ender’s Game are drawn from real world gaming, especially the types of skills used by premier tournament level players. We are excited to partner with Major League Gaming and Twitch, both leaders in the eSports world, to present this unprecedented movie tie-in aimed directly at those who take gaming seriously."
The 'MLG Game On Ender's Game on Blu-ray Tournament' will feature 32 top 'StarCraft II' players and will take place February 11-16. The tournament can be watched here.
Author: Brian Hoss