Users who want to stream HD or 4K content will need to pay a few dollars more.
As reported by Variety, Netflix has announced a price increase for its Standard HD Plan and its Premium 4K Ultra HD Plan. The Standard Plan was previously set at $10 per month but has now been raised to $11 per month. Meanwhile, the Premium Plan was previously set at $12 per month but has now be raised to $14 per month.
The company last raised its Standard Plan price back in October 2015. The updated pricing is now in effect for new subscribers. In addition, the price increase will be rolled out to current subscribers over the next few months. Netflix will begin contacting current customers about the change on October 19, offering at least 30 days advanced notice tied to a user's specific billing cycle before making the switch. Meanwhile, the company's Basic SD Plan will remain unchanged at $8 per month. The price increase comes as Netflix continues to invest more money in programming, with plans to spend $6 billion in content this year.
"From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster," the company said in a statement.
The $11 Standard Plan offers access to HD playback on up to two screens at the same time. The $14 Premium plan offers HD and 4K Ultra HD playback on up to four screens at the same time, along with support for HDR (high dynamic range) and Dolby Vision content on compatible displays. Finally, the Basic Plan simply offers SD playback on one screen. New users will receive their first month free and subscribers can cancel at any time.