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Over a Fifth of Homes with Broadband use Netflix
Thu Aug 25, 2011 at 02:00 PM ETTags: Netflix, Streaming, Industry Trends (all tags)
Of those, a good chunk cut back on their spending on traditional cable.
Cable and satellite TV providers can poo-poo the numbers all they want, but cord cutting is happening, and it's becoming significant. Consumers who aren't as concerned about television or are comfortable using alternate sources to get it, are scaling back.
According to a new study by New Parks Associates, twenty two of broadband connected homes in the US use Netflix to watch movies. It must be working out nicely for them, because 13 percent of broadband homes are cutting their cable or reducing their bundled channels.
With increasing numbers of internet connected TVs, Blu-ray players and game systems popping up in houses across the country, it's worth thinking about just what this will mean for cable providers.
Source: Home Media Magazine
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