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Mitsubishi TVs Coming With Free Vudu Boxes

Wed Jul 15, 2009 at 09:00 AM ET
Tags: Mitsubishi, HDTVs, VUDU (all tags)

And $50 in credit to start your streaming experience.

In the sales environment we’re in right now, every company needs to create a strong identity for themselves, separate themselves from the pack, and offer something the other guy isn’t. Mitsubishi found a way to do just that; starting July 16th, authorized Mitsubishi retailers will be packing a Vudu box with every Mitsubishi TV sold.

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“We simply wanted to provide a value-add bundle other than Blu-ray, something new and exciting for our retailers,” said Frank Martin, VP of Marketing at the company. In an environment when televisions will soon have built in streaming services as a standard feature, it will be interesting to see if the Vudu box will be enough to spur sales.

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