New retail price of £399.99.
Microsoft has just announced that as of February 28th, the Xbox One console price in the UK will drop from £429.99 to £399.99. This price drop of $50 puts the price of the Xbox One closer in line to the PS4's UK Price of £349.99.
Xbox UK marketing manager told Eurogamer that the price drop was timed to capitalise on the release of 'Titanfall.' "The reason for doing this is about giving gamers in the UK the best value we can with Xbox One."
"That starts with the announcement we're making about this new price point of £399 moving forward, and continues with the inclusion of the hottest game of the year in Titanfall."
"In terms of our sales, this has been our most successful UK launch ever. I think we can say at this point already that both platforms are commercially successful, and I think that's great news for the industry."
"But I will also say we're only a few months into a generation that's going to last for many many years. So we take a long-term view. This is very much a marathon for us, not a sprint, and we're in it for the long haul. We're very excited about the announcements we're making today."
Author: Brian Hoss