Go behind-the-scenes with LG's "Man from the Future."
LG has released a new behind-the-scenes video for its recently unveiled Super Bowl commercial. The featurette includes interviews with producer Ridely Scott and his son director Jake Scott, and star Liam Neeson and his son actor Micheál Neeson.
"The technology is so innovative, it lends itself to the visual sort of storytelling that you need to make an epic spot," said Sir Ridley Scott. "So this is a chance to help produce and bring that all to life in a way that entertains, informs and lets people see how amazing the OLED technology is."
LG's Super Bowl commercial features Liam Neeson as "The Man from the Future" and focuses on the company's Signature OLED Ultra HD TVs. Recently announced at CES back in January, the new Signature OLED TVs offer perfect blacks and Picture-on-Glass designs. In addition, the flagship 77-inch and 65-inch class models have been certified as "Ultra HD Premium" and include full HDR compatibility with support for HDR10 and Dolby Vision. Check out the behind-the-scenes video below for details on how the spot was produced, including info on OLED tech, VFX, and the father/son dynamic behind and in front of the camera.
As previously reported, in celebration of the ad LG is also offering customers a chance to win an OLED TV through a new Twitter promotion. Followers of the #ManFromTheFuture campaign on Twitter can get details about the sweepstakes and learn how to participate by visiting @LGUS on Twitter or www.lg.com/us/man-from-the-
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LG's Super Bowl promotions will run through February 13 online and in retail stores. In addition, LG's Super Bowl 50 commercial will air during the game on February 7. Full pricing has not been announced for LG's G6 Signature Series OLED TVs, but the displays are expected to start hitting stores in the first quarter of 2016. Meanwhile, the company's similarly featured OLED65E6P Flat 65-Inch 4K Ultra HD Smart OLED TV is currently available for pre-order at $7,000.
Source: LG via PR Newswire