The "wallpaper" OLED display is now available for purchase.
LG has announced the release of its 77-Inch SIGNATURE OLED TV W (OLED77W7P) in the US. The premium Ultra HD TV carries an equally premium MSRP of $20,000.
"The 77-inch LG SIGNATURE OLED TV W is truly a modern home masterpiece," said Rick Calacci, senior vice president, home entertainment sales, LG Electronics USA. "With LG's industry-leading OLED technology, Dolby Atmos sound and a razor-thin profile, the 77W7 beautifully combines cutting-edge technology with an unmatched design that is sure to be the focal point of any living room. And only LG offers picture-on-wall and picture-on-glass powered by OLED."
The flagship OLED77W7P offers perfect blacks, infinite contrast, an expanded color gamut, Dolby Atmos sound, and wide viewing angles. Likewise, the set includes Active HDR with Dolby Vision, HDR10, YouTube VP9, and HLG (Hybrid Log Gamma) support. In addition, the display features LG's Picture-on-Wall design with an amazingly thin (around one-fifth of an inch), semi-flexible screen that can attach to a customer's wall with magnets.
Here's a full rundown of LG's 2017 OLED lineup:
LG SIGNATURE OLED TV Picture-on-Wall W7 Series
77-inch class (76.7-inches diagonal) model 77W7, $19,999
65-inch class (64.5-inches diagonal) model 65W7, $7,999
LG SIGNATURE OLED TV Picture-on-Glass G7 Series
77-inch class (76.8-inches diagonal) model 77G7, $14,999
65-inch class (64.5-inches diagonal) model 65G7, $6,999
LG OLED TV Picture-on-Glass E7 Series
65-inch class (64.5-inches diagonal) model 65E7, $5,499
55-inch class (54.6-inches diagonal) model 55E7, $3,999
LG OLED TV B7 Series
65-inch class (64.5-inches diagonal) model 65B7, $4,499
55-inch class (54.6-inches diagonal) model 55B7, $2,949
Outside of LG, Sony also recently announced its own $20,000 77-Inch 4K Ultra HD OLED TV.
Source: LG via PR Newswire