Ridley Scott's company will produce LG's first Super Bowl commercial.
LG has announced plans to debut its first Super Bowl spot during the big game in February. The upcoming 60-second commercial is being produced by Ridley Scott's production company, RSA Films, and will be directed by Jake Scott.
"When I first saw OLED TV's, I was mesmerized by its staggering picture quality," said Ridley Scott. "With 1984, audiences were introduced to a technological advancement that promised to change everything," said Jake Scott. "I see a similar kind of disruption with LG OLED TV."
LG's Super Bowl commercial will focus on the company's OLED display technology and will introduce a soon-to-be announced addition to its OLED TV lineup. OLED panels have been widely praised for their superior black levels and contrast over traditional LCD screens. Producer Ridley Scott and his son Jake Scott both have previous experience working on Super Bowl ads. The former directed the famous "1984" commercial for Apple, and the latter has been responsible for six previous Super Bowl spots including Budweiser’s "Lost Dog."
LG's current OLED lineup includes:
EF9500 Series: Flat OLED 4K Ultra HD TVs with HDR (Streaming & External)
· 55-inch class 55EF9500 - $2,999
· 65-inch class 65EF9500 - $4,999
EG9600: Art Slim Curved OLED 4K TVs with HDR (Streaming)
· 55-inch class 55EG9600 - $2,999
· 65-inch class 65EG9600 - $4,999
55EG9100: Full HD Curved OLED TV
· New 55-inch class 55EG9100 - $1,799
55EC9300: Full HD Curved OLED TV
· Current 55-inch class 55EC9300 - $1,799