Sharp is aiming its newest LED-backlit LCD TVs at a more mainstream market.
The LE700 Aquos LED series includes 32-inch to 53-inch screen sizes with prices ranging from $1,100 to $2,800.
For the time being, this new line will replace the XS1 LED LCD TV line, and the new white LED technology in the LED700 will replace the RGB LED technology found in this more expensive line. These new TVs feature 1080p resolution, 120Hz framerate and 4ms response time. The addition of the LED backlight makes these new TVs more energy-efficient, produce more uniform lighting, and deeper black levels.
Along with these LED TVs, Sharp will soon be producing larger numbers of large-screen LCDs. The E77 Aquos LCD TV series will get a 60-inch and a 65-inch screen lineup, using CCFL technology to make the pricing more competitive.