But will the quality live up to the name? We'll have to wait to find out.
HDTV enthusiasts remember the Pioneer Elite line fondly - especially the Kuro, which is still held up as one of the best ever on the market. Sharp knows this, and has licensed the Elite brand from Pioneer to market a new TV line.
Sharp says that the new Elite televisions will be among the company's premium offerings, and will consist of high-quality large-screen TVs. What you might not have expected is that all of Sharp's Elite TVs will be LCD.
"Adding a line of high-end flat panel TVs fills a market need in the industry and will help reinforce the strength of a complete Elite home theater offering," says Pioneer's Russ Johnston. "With its cutting edge LCD technology and unmatched production capabilities, Sharp is an important strategic collaborator that will deliver a whole new dimension to the large-screen home theater experience."