2,000 employees in three states testing set top box and streaming service.
Intel has long been rumored to be working to break into the living room with some kind of content delivery device. As detailed in The Seattle Times, Intel is finally talking about bringing those plans to fruition.
Eric Free, vp and general manager at Intel, "Ultimately we want to deliver a better form of television. We’re very confident we’ll get the content we need to launch later this year."
Naturally, a big part of the chip maker's plan is delivering a set top box ready to compete with the likes of Time Warner, DirecTV, Apple, Roku, and Microsoft. Intel's "The Black Box Project" is not only underway, but is reportedly reaching the homes of 2,000 Intel employees spread throughout California, Arizona, and Oregon.
Despite the massive testing group, the hardware and software involved is said to be far removed from the planned final product, and the testing is focused more on the logistics of delivering Internet TV.
Ultimately, Intel may be wise to offer trial versions of the final product to consumers in the hopes of building a user base and proving that their TV content solution is as viable as, if not more than, other options.
Author: Brian Hoss