Soundbar Sales Skyrocket in 2012

Posted Wed Feb 20, 2013 at 07:00 AM PST by Dick Ward

Compared to 2011, soundbars saw an 82 percent increase in sales at retail.

More and more people are starting to embrace the need for improved sound instead of simply sticking with the speakers already present on their TV sets. Not all of them are buying full-on 7.1 channel systems though – an increasing number of people are spending on soundbars.

Compared to the previous year, soundbar sales were up 82 percent in 2012. Fourth quarter 2012 compared to the same time period in 2011 is even more drastic, with a 126 percent increase.

Quixel Research, which crunched the numbers for this report, counts variety and availability as prime sales motivators. Customers are free to get a cheap soundbar at Walmart, step up to something with a bit more quality and a subwoofer, or even spend on luxury sound.

Source: TWICE

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Tags: Industry Trends, Soundbars (all tags)