Sony may be selling a lot of sets, but the money just isn't coming in the way they need it to.
The folks at Sony have one hell of a big job ahead of them. They need to turn a TV business that hasn't been doing great into one that's at least making them some money.
CFO Masaru Kato says the company is ready though, and already has some big ideas. He says that the restructuring of the Sony TV brand will be thorough. Every aspect of the television business will be looked at, questioned and improved.
It seems that some plans are already underway, which is almost certainly a relief to Sony shareholders. "Even though we haven't yet decided how to announce the plans," says Kato, "they'll be implemented immediately."