While the company's sell different products, they both come from an audiophile mindset which makes the pairing compelling.
You may recognize Gibson as the company behind some of the finest guitars ever made including the legendary Les Paul and the Explorer made famous by James Hetfield of Metallica. The company isn't satisfied with just guitars though - they're diversifying into consumer electronics.
Their latest investment is in Onkyo USA, in which they've just picked up a majority share. They've also picked up a share of Onkyo Japan which makes them the second largest shareholder of the corporation as a whole.
It doesn't sound like there will be too many changes to either company aside from the sharing of technology on both sides. Gibson helps out Onkyo with marketing and other resources while Onkyo will share the knowledge Gibson needs to take its Pro Audio line to the next level.
Gibson CEO Henry Juszkiewicz shares a bit of his vision in a statement that sounds right in line with Onkyo's . "While people may be listening to more music, they are listening to it primarily in a severely compressed format," he says. "The aural disparity between a real system and compressed sound is vast, and as a result, they are simply not hearing tremendously rich sounds. With Onkyo, our goal is to bring the same exceptional experience artists demand in the studio to a larger consumer base."